Saturday, August 6, 2011

Favorite Movie Poster

Great movie posters are a rare breed. Usually, they're thrown up for no other purpose than to simply say 'THIS MOVIE EXISTS!' Today, movie posters are a damned desert of art, aesthetic, and inventiveness. With the advent of Photoshop, posters have gotten worse, with most of them simply following the "line of faces" design. These say "LOOK! LOOK! A MOVIE WITH THESE PEOPLE IN IT! What's it about? THAT DOESN'T MATTER! LOOK!"

For me, though, the biggest failure is that today's posters so rarely provide a sense of wonder. They don't provide a promise of adventure, or romance, or terror. There was a time when movie posters were painted by skilled artists. Now they're simply cobbled together by a Photomonkey earning 30k from stock photos. Some of the posters were so amazing, they've become iconic images, like Star Wars original poster. The images on the poster look nothing like the movie! But, it doesn't matter. The poster sold itself.

This is one of my favorite posters. It's for the movie Camelot from 1967, if you couldn't guess from the huge CAMELOT on top.


I didn't like the movie all that much. I've never really liked overly dramatic portrayals of Arthur and Camelot, especially the ones that focus on romance. And the fact that the Arthur legend is absolute and total hogwash, with the real Arthur likely being a total prick, I just can't swallow the pill.

But the poster! The poster is great. It's got a bit of a Mucha-ish flare to it and absolutely promises wonder and fantasy. I think that a positively minuscule group of directors today understand how important the poster is. It's like the album art for music, even though most people don't even own the LP or CD anymore. The trailer and poster are things with which the director absolutely must be involved.

0 comments:

Post a Comment

All comments are moderated, so it might take me a day or two to approve it.