Sunday, May 6, 2012

$200mil Opening For "The Avengers"

I am in the middle of writing an article about the state of the movie industry. In a section discussing the growing disconnect between the all-time best performing movies and the best opening weekend movies, I made the prediction that with the trajectory as it is, we would see a $200 million opening within the next five years.

Well, I was so incredibly conservative in that estimate that it is now funny. The Avengers just took in $200 million on its opening weekend, essentially guaranteeing it a $1 billion worldwide take. Truly epic. And even if we assume that this movie bucks general trends and only earns 1/3 of its take on opening weekend, that still wouldn't put it in the top-25 all time movies. I see that as a problem.

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