Friday, April 13, 2012
New Django Unchained Poster is Decent
All of these posters harken back to the groundbreaking work of Saul Bass and the amazing movie posters of the late 50's and 1960's. And Saul Bass, I think, owes his aesthetic to the avant garde work of the Russian Constructivists.
I think that Paul Rand holds the distinction, as though he needed to be more distinct, of being the first person to apply those principles to a movie poster with his 1950 treatment for the movie No Way Out.
All of this just further confirms what Grindhouse laid out: Tarantino doesn't just like movies, he likes everything about movies. He likes the trailers, the posters, the ads, the credits, the sound. I'm amazed that he hasn't sold pieces of gum from the floors of old Brooklyn theaters.
We need more people like that. Not necessarily total auteurs, like Tarantino, but people involved in every aspect that love that aspect. I want poster people who love movie posters for the sake of movie posters. Trailers for the sake of trailers. Credits for the sake of credits. It's not like Tarantino has a higher midi-chlorian count than anyone else or something!
It doesn't take a special sauce. All it takes is love and dedication.